WHAT IS IT ?
Your personal brand is your “Unique Promise of Value”. It is your vision of who you are, what you can do, bring and deliver. It is what distinguishes you from your peers, making you unique and memorable.
Personal Branding brings together the techniques that make it possible to differentiate yourself, to identify and promote your Personal Brand in order to stand out in your professional environment, to manage your career and projects. By following the different stages of a Personal Branding program, you will get to know yourself better and thus better communicate what makes you truly unique – your strengths, your values and passions, your journey. This will give the energy and confidence to go for your ambitions, knowing how to differentiate yourself from others.
Personal Branding’s primary goals are to help you to build and nurture your network thanks to a clearer communication of who you are, regardless of the medium, enabling you to stand out from your competitors and peers. It is an approach that becomes essential for anyone who wants to communicate their professional project and expertise, as well as manage their reputation.
Just as businesses grow their brand, employees, executives, consultants and entrepreneurs increasingly feel the need to do the same for themselves. This is due in part to the emergence of new communication tools and technologies.
The Internet has created new requirements, particularly the need to become visible. Even if Net and Personal Branding are not systematically associated, it is essential to know how to control your image on the Web, if you do not want others to do it for you.
An innovative and effective way to build professional and personal projects in accordance with your personality, talents and skills.
Are you:
- Looking for greater career fulfillment and opportunity?
- Launching your company or rebranding your business to take it to the next level?
- Seeking additional visibility and increased revenues or income?
You could benefit from a Personal Branding Program
HISTORY OF PERSONAL BRANDING
- Tom Peters first spoke about it in 1997 in an article in “Fast Company”.
- Peter Montoya was then the first to define a method by writing two books on the subject in 2002: “The brand called You” and “The Personal Branding Phenomenon”.
- William Arruda contributed to the development of the phenomenon making the method accessible to Americans through the net. He created the company ReachCC and wrote a book in 2007: “Career Distinction”. He is now recognized as the global leader in Personal Branding and trained most of the successful coaches active in this field worldwide with his “1-2-3 Success” approach.
Juliette Jain is one of them.
GENERAL BENEFITS
The benefits of a well-built and well-positioned Personal Brand include:
- Better understand and know yourself (strong sense of identity)
- Clarify your goals (SMART)
- Use your strengths and unique traits to position and differentiate yourself (Unique Value Proposition)
- Increase your self-confidence
- Increase your visibility and presence
- Define your niche audience and understand how you can deliver value to it
- Create a positive impact on your business or career
- Help in decision making during turbulence or change
- Give meaning to your actions and increase your motivation
- Develop a simple, clear and exciting presentation
- Clarify your positioning and take your place
- Define winning development strategies
- Communicate who you are, what you do and why you do it authentically and effectively
- Save time and energy by focusing only on what is important for you
- Be in control of the steps you need to take to get where you want to be
- Take charge of your career and increase your earning power
- Find the role that best fits who you are and where you want to go
- Create your own brand identity
Your personal brand is YOUR Promise of Value, the reflection of your true identity. Delivering your brand clearly, constantly, and consistently will create a memorable experience in the minds of people you interact with, bringing the required impact to your business, career or within your company. It is about bringing who you are to what you do and how you do it.
SPECIFIC BENEFITS FOR COMPANIES
- Reinforce your corporate image and culture, and increase your company’s exposure. When employees are representing your company at events, or attend conferences and networking meetings, they are developing skills that can support their own personal growth. They are also getting your business’s name out there and giving it more exposure.
- Develop better talent management and contribute to employee satisfaction. A lack of support for personal development can be a key driver of employee dissatisfaction and their desire to move on.
- Improve customer satisfaction. When your employees are visible in the community or simply viewed as knowledgeable and trustworthy experts in your industry, that positive perception extends to your company. It can bring in new business and help keep existing business. In addition, when your employees have an online presence that you support and encourage – with social media profiles, blogs and other content associated with your business – it extends your marketing reach.
- Develop professional presence of employees and strengthen your team. Giving your employees the opportunity to grow helps support their brand, expands their knowledge and skillsets. This can only be beneficial to you as a company.
PERSONAL BRANDING PROGRAMME 3 STEPS APPROACH
As a Master Personal Branding Strategist and an official partner of « Reach » USA in Switzerland, Juliette Jain is certified to deliver the program methodology “1-2-3 Success!” developed by “Willam Arruda, Reach, USA”, which has proven to be successful for thousands of executives, high potentials, managers and entrepreneurs around the world.
At your introductory session, you will get a « Branding Guide & Workbook », which will accompany you throughout the program, helping you to build and keep track of your brand.
STEP 1:
Extract – GET TO KNOW YOU – Reveal your unique promise of value
Understand how you are perceived by those around you, what differentiates you from the rest of the world. Survey the impact of your Personal Brand, both at professional and personal levels. Reveal what sets you apart. Define a Clear, Consistent and Constant Brand.
STEP 2:
Express – Build your real & virtual COMMUNICATION PLAN – Tell Your story and live it every single day
Determine the tools and preferred ways to communicate and monitor your personal brand. Shape and clarify the value you provide, to whom and how. Communicate your brand through the most effective channels and with the right message.
STEP 3:
Exude – VISUAL PLAN – Align your Brand with your Environment
Develop a plan to link your brand to your environment and be selective. Align your visual identity with your brand in order to maximize its impact. Be recognised through your Brand network.
This includes:
- 360 and Strengths Assessment
- Goals Definition
- Values Assessment
This includes:
- Define your Brand Community
- 3D Brand Bio and Elevator Pitch
- Social Branding
This includes:
- Managing and nurturing your network
- A visual Brand ID System
- Video Tools
STEP 1:
Extract – GET TO KNOW YOU – Reveal your unique promise of value
Understand how you are perceived by those around you, what differentiates you from the rest of the world. Survey the impact of your Personal Brand, both at professional and personal levels. Reveal what sets you apart. Define a Clear, Consistent and Constant Brand.
This includes:
- 360 and Strengths Assessment
- Goals Definition
- Values Assessment
STEP 2:
Express – Build your real & virtual COMMUNICATION PLAN – Tell Your story and live it every single day
Determine the tools and preferred ways to communicate and monitor your personal brand. Shape and clarify the value you provide, to whom and how. Communicate your brand through the most effective channels and with the right message.
This includes:
- Define your Brand Community
- 3D Brand Bio and Elevator Pitch
- Social Branding
STEP 3:
Exude – VISUAL PLAN – Align your Brand with your Environment
Develop a plan to link your brand to your environment and be selective. Align your visual identity with your brand in order to maximize its impact.
This includes:
- Managing and nurturing your network
- Brand ID System
- Video Tools
